Mar 5, 2011
In the News:
DCW Advertising Launches High-Profile Billboard Campaign to Showcase Its Services and Buying Power.
DCW Advertising Corp. today launches an outdoor campaign touting its media buying supremacy. The campaign, displayed on prominent billboard locations in the five boroughs of New York, features the headline “If you didn’t use us you paid too much. Who buys your media?” and is aimed at both direct advertisers and advertising agencies.
DCW, a media buying agency headquartered in Ronkonkoma, New York, always seeks to separate itself from its competition. While advertising agencies typically do not advertise their own services on any mass media scale, DCW is testing that theory by purchasing high-profile billboards in the New York Tri-State market and demonstrating its buying power at the same time.
Ken Bove, President of DCW states, “We have the smarts and the muscle to deliver the biggest bang for our clients’ advertising dollar. Using the knowledge gained over almost 40 years, plus state-of-the-art research and planning tools, we make sure our clients always invest in the right media at the right price. Our commitment to efficient and effective buying means our clients always get maximum impact from every media dollar.”
Tom Score, Vice President, Account Services and Business Development at DCW, adds, “DCW leverages hard-earned buying power, creativity and decades of negotiating experience to save our clients a fortune on domestic and international media. We’ve built our business on a simple philosophy: do everything it takes to help our clients succeed.”
DCW Corporation is a full-service media buying agency with 38+ years of media buying experience. The advertising services DCW provides include international, national, spot market, local, broadcast, cable, outdoor, transit and print. DCW’s primary focus is the research, planning, and procurement of aggressively negotiated media schedules.